Even if you are a newbie, of course you know that you need a plan when it is time to market your site. What you will have to do to your site may depend on your method of marketing, so it is a good idea know what you intend to do. For example, SEO will definitely demand that you build your site with that in mind, and you do not want to backtrack and do it. But, experience is always a very good teacher, or at least it has the potential to be one. The need to have a solid plan in place before you build will be appreciated later on.
Even someone who is new to the Web can succeed with search engine optimization, but you will need to do some preparations. This is an area in which you must have a clear understanding of what is involved. The outsourcing industry is huge and thriving, and there is no shortage of SEO experts, but you have to find someone who really is an expert. But SEO is not hard at all, and you can save a lot of money by learning it. What you will need to do is put all the right on page SEO elements on your site, and after that you have to do back linking.
If you want to go for ranking in search, then knowing that could lead you to a different domain name. You never know what will give you an edge with SEO, and that is why buying a domain incorporating your keyword phrase can be valuable. What you will read about it is that the SEO score for it has been reduced but not totally eliminated. But keep in mind that you want to use the primary or main keyword phrase for your business site. When you are making your site, you know that all your pages will be optimized for their unique phrases.
For those who are not the faint of heart, PPC ads can be lucrative if you have the knowledge to pull it off. Those are PPC ads, and you can learn how to use that very effectively.
Be willing to broaden your horizons and look at other search engines besides Google. Definitely check out the competitors because they are not as unforgiving as Google, and they have a good interface in place. If you want to learn a lot, then go to the better marketing forums and ask questions.
You will need to get used to the fact that lots of decisions will need to be made as you engage in business activities. We are mainly speaking to those who are just getting going with their web business. It is clear that all of your business decisions must necessarily be based on as much factual information as possible. So try to avoid winging it if you can, and there will be times when it seems you are doing that.