WEB SECTOR INC.
WEB IDENTITY & DIALOGUE SERVICES
Answering Four Questions:
1. Who are we?
2. How are we different?
3. What can we do for clients?
4. How do we do business?
PROFILING, INDEXING, SEARCHING AND PUBLISHING
YOUR PUBLIC RELATIONS AND MARKETING MESSAGES
IN THE WORLD WIDE WEB BUSINESS SECTOR
THE REAL IDENTITY ADVANTAGE
I. WWWBS: THE WEB GREW A NEW DIMENSION LAST NIGHT
Last night, Web Sector Inc. announced a “real place” for “real businesses” on the World Wide Web. There’s nothing virtual about it. It’s not for surfing, its for working. Its not for casual searching, its for finding. Its not for chatting, its for straight, coherent business talk. Its not for banners and blinking ads, it for presenting your whole business identity along with the public relations and marketing messages that keep you in business and competitive. Most important, it is not just for malls and e-tailers. It is for every active business in the world that wishes to stand up and be counted as “in” and “ready for” business.
It does not eliminate the techie web, the fun web, the personal web, the shopping web or the virtually anything web experience. It simply makes the active business world more visible, more organized, more coherent, more accountable and totally distinguishable from everything else on the web. Something the non business communities feel they can do without. In fact, the non-business types appear to welcome the distancing of the business mentality to different quarters, even though it is just a sector away.
Dubbed the World Wide Web Business Sector (WWWBS), it adds a new and practical web dimension for pure business activity that was not there before. It makes opportunity clearer and major collaboration practical.
The Business Sector is not a home page, not a portal, not an AOL look-alike or some other proprietary landscape. It emanates from your business web site. It is your thoroughly defined business identity. It is your up to the minute PR and Marketing dialogue (messages) preceding your business 24 hours per day across the world on the WWWBS. It is a place for new and extremely efficient commercial relationships and opportunities.
II. WHAT YOUR BUSINESS NEEDS TO DO!
A. WHO ARE YOU
You own and or manage any business. It doesn’t matter if the business is large, medium or small, but it does matter that your company is actively in business and expects to be in business for the foreseeable future. You, personally, should have an appreciation if not responsibility for some level of marketing be concerned about public relations and, to some extant, customer service.
B. YOU WILL NEED A WEB SITE
If you have one, you will not have to change it, but you will measurably enhance it. If you have not got a web site, consider getting one. You may not have needed one before, but, now you do.
C. YOU WILL NEED TO GATHER ALL THE INFORMATION YOUR ORGANIZATION NEEDS TO BUILD AN APPROPRIATE AND RELATIVELY POWERFUL WEB BUSINESS PRESENCE.
Do not be intimidated by the word “all”. In this case, we mean all the information you need to do the job you want to do. But, be assured, as needs increase and the demands for information change, you will be working within an rugged profiling structure that can accommodate each new and often unique facet of your business. All of the following items will play a part in your business profile sooner or later, if your business is positioning itself properly for growth.
1. Your companies, your partnerships, your businesses, your market segments, your trade names.
2. Your locations, mail & shipping addresses, geo positions for in-house operations, sales and corporate affairs.
3. Your partnerships (strategic & otherwise), holdings, parent company and other affiliations.
4. Your products and your services
5. Your old product and service categories, key words and methods of indexing and organization.
6. Your company’s, experts, expertise and unique qualities & accomplishments
7. Your past/current/planned business promotions and product announcements
8. Your appearances in the news of the day
9. Your company’s white papers and position papers, press releases, published articles and appearances in the news.
10. The Trade Organizations, Trade Magazines, Professional Reference News Letters, Trade Books and Web Portals with which you are aligned
11. The industrial, charitable, civic and social events in which your business participates.
12. Your credibility as avowed and presented by reputable outside rating and review persons and organizations
13. Your surveyed responses to business and public issues.
14. Your business statements about how you do business, general terms, and conditions of service.
15. An whatever else makes you significant to a lone client, collaborator or entire market segment.
D. THEN YOU WILL NEED:
1. TO PREPARE YOUR COMPANY PEOPLE FOR KEEPING THE BUSINESS PROFILE ALIVE AND POTENT
Every business does not need, or should it want, an inflated WWWBS profile You will need to assure yourself that the information you present to the world is clear, complete and up-to-date. Never steer a customer wrong. Never say you have something you have not got. Never give out stale or obviously dated information
Know it now, that, depending upon what you want from your efforts, good Sector profiling can take anywhere from 20 minutes to 20 days per year to compose and less than 30 seconds to activate.
2. TO DECIDE YOUR LEVEL OF COMMITMENT TO PROFILE CONTENT AND ACCURACY
. Your Sector profile cannot be more than the company can afford to support with time and intelligent attention. Creating and registering a profile is inexpensive and easily done. The work of keeping the message fresh and active is the biggest concern. In a pinch, there are economic, outside services that will do the job for you.
E. AS YOUR COMPANY BECOMES ACCOMPLISHED IN BUSINESS PROFILING YOU WILL LOOK TO HAVE CERTAIN CAPABILITIES:
1. TO PUT MORE THAN ONE FACE ON YOUR PROFILE
Your business profile has to appeal to more than one type of person or company. You may have one company with five distinct businesses. In any case, as your company grows and expands it use of the web, it will need a flexible profile infrastructure that can simply handle complex business identities.You may start out with single business identity, but you must be able to add new special identities without compromising old ones.
2. TO CHANGE YOUR PROFILE ON THE FLY
You must be able to meet public relations and marketing situations head on.. You do not have time to wait. Your business profile must respond to broad or narrow marketing changes by end of day if not immediately..
3. TO OPEN NEW PROFILE ACCESS CHANNELS
It is a two way street, you must find your market and your market must be able to find you. You will need a ready supply of new communications channels to the people and the companies you have and want as customers, partners and resources.
4. TO DELIVER RICH MESSAGE CONTENT
The web can deliver rich multi media materials. You will need the ability to easily deliver text, video, sound, graphics and data as each situation requires.
5. TO DELIVER UNIFORM CONTENT
There is certain information that requires uniform presentation. Whether the uniformity is industry wide or world wide, it requires acceptable standards for identity, content, format, publication, accessibility and security as well as for the circumstances under which and standards are turned on and off.