I. Introduction The Model

A. People Pushing Messages To Other People For People Causes

1. Through the contemporary media

2. Using the contemporary production values

3. Using one or more beliefs that some things are being communicated

4. Using one or more beliefs that the communication preserves or accomplishes something.

B. Assumptions

1. People will listen

2. People will remember

3. People will act or not act

C. Also Aassumes

1. People can learn

2. People must learn

D. What do people learn?

1. Control: “If this, then this” (with varying levels of complexity)

E. Control Over What?

1. Living (doing) in the world

F. New Crop Of Learners every month

G. Opportunity

1. Developing the messages

2. Finding the proper people (Those for which the messages has value)

3. Getting the message to the proper people

4. Improving Taxonomy

5. Improving the media

II. The Enterprise Mechanism

A. A Modern, Exciting View Of People In Motion

B. Opening Event: World Wide Web Scavenger Hunt

1. Orchestrated Trips to Web sites for entertainment, opportunity, personal accomplishment and GNP.

2. Local

3. Local Commerce

a. Regional Search Engine

b. Regional Prodexx

4. Supporting Local GNP

a. New Businesses

b. New Jobs

c. New Investment

C. Event And Activity Based

1. Personal

2. Family

3. Work Group

4. Team

5. All ages

6. Multiple GNP’s

D. Premises.

1. Make web sites: useful, interesting, provocative, informative, fun, rewarding and truly communicative.

2. A major portal for personal development

3. Intro to the web

4. Information: answers to questions

5. Build and coordinates personal knowledge

6. Opening up individual opportunity.

7. Making room in the world for more diverse but collaborating peoples

E. HERETOFOR: THE PAGES

1. UNCLUTTERED

2. WHY ARE YOU HERE?

3. BUILD A SEARCH:

F. Participant WWW Tools

1. SNIP MASTER

a. To collect personal game results

(1) Submit game results

b. Collect Incons (personal collection mgr)

(1) Questions

(2) Links

(3) Collectable

(a) Print a page at a time on 1 inch square press apply labels

(b) Submit trans record for points

c. Pickup Graphics

d. Pickup Text

e. Pickup Data

2. PERSONAL INTERLOCUTOR

a. Convert and pass data to other software packages

(1) Auto create name address in contact package

3. PERSONAL AUDIT

a. Secret Keeper (encrypted)

(1) Personal data

(2) Credit Cards

(3) Cred Card Notification

b. Buyer: Initiate E-commerce purchases

(1) collect shopping trans history

c. Banker

(1) keeps on-line credit/points balance

4. PAGE FINDER

a.

5. SEARCH POSER

a. Search & Research Lesson Kit

(1) Explains searching

b. Gathers Personal Search Criteria

c. Helps form the desired search

d. Tells the user what specific engines can give them based upon, based upon the criteria entered

e. Orientates the user to the task and potential that lies ahead for them

f. Saves each search, its results and personal evaluation as history of prior searches

g. Permits ongoing experiment with 1 or more active searches

h. Builds a profile l

6. OPINION POSTER

7. TIMES MONITOR

G. Special Programs

1. Interlocution Services

a. Area: Local, State, Regional, Federal, International etc.

b. Public Concern

c. Business Concern

2. International translation

3. Incremental philanthropy

4. Special Site Sponsorship

a. Education

b. Public Awareness

c. On-line libraries

5. Special Access to Pay sites or private sites via a sponsor’s page

6. Books: download to a hand held reader

a. 2 opposing LCD screens forming a book

(1) Stand Alone, Battery Op, Light weight

(2) Looks like a bound book when closed

(3) Pages (screens) meet tightly, afford 2 page graphic display

(4) Several Sizes

(5) Eyeglasses for outside reading

(6) Switch to eyeglass display

(7) Reading & Display only

(8) Attachable to standard PC

(a) Searchable

(b) Selectable

(c) Difficult to copy in total

(d) You can login to a site and copy graphics etc for a fee

(9) Attach to WWW Site for reading source materials

b. CD

c. D-Stick

H. Client Site Tools

1. Library Page

2. Prodexx Data Page

3. International Library Link

4. Industry PR Link

5. Industry News Link

I. New Players

1. Local Search Engine

a. Local Prodexx

b. Local PR

c. Local Mall Sites

(1) Local Shopping Coops

2. Local Directory

3. Keyword

4. Active Word searches controlled locally

a. Local Site acts like folder of local sies

b.

5. Modus

a. Prodexx Data Page

(1) Login: Enter data have it reviewed

III. Glossary Under Construction

A. Basic Knowledge And Entertainment

1. The context

a. Hunting

b. Learning

c. Testing

d. Organizing Knowledge

2. The activity: Events

a. Trips

b. Scavenger Hunts

c. Rallies

d. Courses

e. Learnathons

f. Job hunts

g. One Of A Kind Hunts

3. The participants

a. Individuals

b. Small Groups

c. Families

d. Businesses

4. The Clients

a. Have Web Sites

b. Sponsor Events

c. Provide Prizes

d. Sponsor Libraries

(1) Industrial

(2) Topics

e. Build opportunities for people

5. High Stakes

a. Games for selected good customers

b. Run off Games for previous winners

c. Vendors submit invitations to good customers.

6. Open Game/Closed Game

a. Access to site game H&N Game Page can be limited to registered players or unregistered

7. Trophy (scavenger icon)

8. Prize

9. Register

a. Email Addr, Entrant Name

b. Entrant Type: Family, Kid,

c. For: Fun, Profit, Charity,

d. Charity name: must be registered. Local charities confirmed by local authorities etc.

10. Hunt/trip Record: Submit Hunt Play Results to HTL while on line

11. Shop Smart

a. Participant’s software

(1) snip

(2) Multiple cred cards encrypted

(3) Auto receipt

(4) Invoice pickup

(5) Return Notification

IV. Viewed As Basic Relations

A. We Send Out Invitations

B. Modus Operandi

1. Participant Enlists self or is enlisted

2. Registers…

C. Basic Learning Mechanism

1. Products

a. Learning Trip

b. Scavenger Hunt

c. Contest

d. Quizz

D. Basic Objects

1. CGI’s/ Trip or Hunt Icons

2. Client Site

a. Prodexx Page

(1) A Page to learn from

(a) Company

(b) Product

(c) Cause

(d) Education

(e) Play

(f) Earn Bank Credits

(g) Win Prizes

(2) A Page to specially designed (standards)

(3) Theme Library Page…on our site or theirs

(a) Prodexx Page audited or un audited…they log in, pay and supply page data & logo

b. Scavenger Icon

c. Trip Map

d. Extended national/international trip

3. Participant

a. As an individual

b. As a family

c. As a national or local charity

4. Context

a. Web

b. Advertisers

c. Givers of tropgy credits

d. Trip Coordination site

e. Trip Portal

5. We build trips

a. Local

b. Regional

c. Topical

d. Children’s

e. Adult

6. Enlisting Participants

a. Cable Ads

7. Playing equipment

a. Snip

b. Monitor the computer for tech ability to access, view, hear and download from the internet

c. Home Shopping cart

d. Small Bal Bank Account

e. Personal record of On Line Credit card use

8. Prizes

a. Points

b. Credits

c. Awards

d. Trophies

e. Merchandise

f. Discounts

g. Access to special saleswhat it can

9. Prize Delivery

a. Nat’s mfgr/Local vendor…pick up

b. Local Scavenger Hunt Center

c. Cable Competition

d. Throw local parties

V. Viewed As: HereToFor

A. Teaching Company

B. Entertainment Company

C. Taxonomy Company

D. Public Interest Company

E. Promotions Company

F. E-Commerce Promotion Company

G. Polling Company

VI. Viewed As: Presentation

A. The Participant’s & His/Her Trip Page

1. Selectable

a. Appearance: Neat, Simple Calm

b. Sound:

(1) Music: Jazz. Hip Hop, classical, None etc pick your

(2) Voice: backgroundCluttered

c. Essence: Loud or soft fast/slow/ cluttered, simple, dizzying

B. Themes

1. Quiz Themes

a. College Entrance Exam preparation

b. Book based…test…on content

c. Topic Based

d. Training Based

2. Hunt themes

3. Shop Themes

4. The Neighborhood

VII. Viewed As: Event Load Control

A. Load Balance

1. It manages the trophy icons on the client sites

2. It manages what will be communicated to the site screen when the icon is pressed

3. It manages where the participant goes next

4. It manages how long it takes for hunt incident to take place

5. It could load balance a particularly large hunt

B. Execution

C. Post Production

VIII. Advertising Opportunities

A. No Banner but Thank the sponsor

B. Company logos collections on entry report

C. Collect company logos for fun

IX. Viewed As: Strategic Partnerships

A. On-Line Small credit banks

B. Snip Software

C. Personal acctg

1. Points earned and where spent

2. Curr Balance

3. Offers from mfgrs suppliers etc…

D. Personal shopper records (add on to snipp)

1. Receipts from e commerce///audit trail

E. Video SW

F. Sound SW

G. Browsers

H. ISP…Port

I. Cgi’s

X. Stuff

SNIPSOFTWARE.COMOLD 16 BIT KNOWIT ALL WITH FIXES AVAILABLE FOR DOWNLOAD. 32 BIT BRAND NEW VERSION COMING SOON TALKED 1/12/99

EMAIL 4/28/99 SAID SNIP HAS HIT A DEAD END…..

CD….GAME…..WWW MAP….SNIP REGISTER, CHARITY…..KOSOVO RELIEF….

LOCAL CHARITIES: $2 FOR EACH ORIG CD: 50CENYTS PER SIGN UP: CHARITY COLLECTS $5 PER SIGN UP ENTRY

CD HAS SPECIAL COPY OF SNIP

AND SUBMIT ENTRY UPON COMPLETION OF THE HUNT?

INVOLVE A E-BANK TO….BUY 1 PIECE OF CHEAP STOCK… 25% DISC ON THE WAY….SITES WE SELECT…..SIGHTS PARTICIPANTS SELECT

GET PARTICIPANTS TO GET SIGHTS REGISTERED….WEEKLY TALLIES…..MAIN CHARITY, LOCAL CHARITY,

SPONSORING SIGHTS…..

PARTICIPATING SIGHTS…….

OVER 14 DAYS….TRY TO SMOOTH OUT WHEN PEOPLE ARE ON-LINE….

CHILDREN’S TIME (ROUND)

ADULT TIME/ROUND

INSOMNIAC TIME/ROUND

QUICKIE HERE AND THERE..

RULES: CAPTURE ANSWERS TO QUESTIONS…CAPTURE INCONS….PRESS ICONS TO GET RIDDLES, WORD GAMES, 21 YES NO QUESTIONS,

MUSIC FROM YOUR YOUTH…DO YOU REMEMBER,,,,…

MECHANICS

SNIP TO RECORD GRAPHICS

SNIP TO RECORD ANSWERS…

SCAVENGER THE SIGHTS:

SCAVENGER DIRECTIONS;;;;GO TO: URL FIND URL FIND ANSWER TO QUESTION, FIND LINK TO MULTIPLE SIGHTS PICK UP SEALS AND ENTER ANSWERS….

GIVEN: FIND SEAL AND GET ANSWER TO QUESTION ABOUT THE SIGHT….THE CD

PRESS ICON FOR NEXT CLUE….GET PUZZLE PIECES

SUBMIT SNIP REPORT…..

HAVE QUESTIONS ON LINE AT A SPECIFIC MOMENT….REQUIRE IMMEDIATE ANSWER…SNIP CAPTURE ANS WER….SEND

THE WARS: ROUND 1 2 3 4 ETC NARROW DOWN BY ASKING QUESTIONS ABOUT THEIR SUBMISSION….

WINNERS ALONG THE WAY….

GETTING IN YOUR TROPHY DUCUMENT

REGISTERING FOR THE HUNT

DISTRIBUTED ICONS….PRODUCE WINNERS ALONG THE WAY….

TROPHY…ICON…PRESS IT…HAS RANDOM RESPONSES….SOME WITH PRIZES.

SITES GIVE POINTS…CONVERTABLE TO WWW SMALL AMT CREDIT BANK…

LEARNING TOURS…

SITES CAN HOUSE OR LINK PEOPLE TO…REFERENCE OR KNOWEDGE CENTERS

SITES BANKS, KNOWLEDGE CENTERS, KNOWLEDGE SPONSORS, PORTAL..KNOWLEDGE

HERE’S YOUR TRIP: LLEARN, ENTERTAIN, BUY, BROWSE, PLAY, WIN

TEACH, MAKE SIMPLE, ..

SCAVENGER.HUNT.COM

FAMILY AND INDIVIDUAL ENTERTAINMENT…

WHERE’S WALDO CHALENGES FOR KIDS

COLLECT JIGSAW PUZZLE PIECES

PICTURE THE FAMILY ENTERTAINMENT CENTER

CLICKERS FOR THE KIDS: RADIO CONTROLLED SET…ASK QUESTIONS,,,FIRST PERSON TO CLICK WINS CHANCE TO RESPOND

THE BIG INTERNATIONAL HUNT

CHARITY HUNTS

LESSER HUNTS TO RESPOND

SKILL HUNTS, INTELLECT, BASEBALL ETC….

RANK ENTRIES….COUNTRY CITY/PROVINCE STATE SCORES

PRIZES…SKILL, LUCK, ETC RANDOM

FREE PIZZA, FREE LOCAL MOVIE TICKETS…..MATCH ZIP CODE TO LOCAL BUS ZIP CODE

DONATIONS TO LOCAL INSTITUTIONS ..

SPELLING TESTS…

POINTS…..COLLECTED…

..REGISTERED ENTRY

MAIL OUT, HAND OUT, CHARITY OUT… CD’S

LOAD CD, REGISTER PARTICIPATION OF THE PC……COLLECT AND DONATE POINTS TO SOMEONE ELSE

WIN NET DOLLARS…..SPENDABLE ON NET…..

XI. Just Stuff

A. Starting Up The Businesses

B. The Regional Experiment

C. Personal Visitor Tool Functions

1. Extract data, reformat it and place it in your personal data base

2. Compile & Sell You Own Demo Graphics

D. Prodexx Pages

E. Notes On The Business Of web Detailing

1. Myths

If the basic metaphor is human learning, what and how are we going to teach. Probably the first thing we should do is to clarify a few myths even as we know that myths are myths because they live on in most of us.

a. We are not the smart leading the stupid to drink.

b. Pandering is inevitable for some but not for all. And we will continue to argue one way or another.

c. Mistakes happen. That’s why there are so many bad movies, laws and cups of coffee. .

d. True artists are found on both sides of town

F. Roles Of Program Packager and Web Detailer

We are Web Production Packagers. Our direct clients are Web Detailers. Our indirect clients are web site owners. Our programs target Web Site Visitors.

We exist in a Web World with other people whose roles can be affected by what we do.

G. Production Values

H. Basic Visitor Functionality

1. Standard

a. Turn on Media

b. Turn on Browser

c. Keyword Search

d. View

e. Listen

f. Chat

g. Register

h. Place Orders

i. Check Personal Accounts

j. Download

k. Email

l. Turn Off Media

m. React Off-line.

2. New

a. Collect & Organize

(1) Information

(2) Data

(3) Graphics

(4) Sound

b. Research

c. Build a personal portal

d. Vote

e. Build personal demographics

I. Special Events For

1. Families

2. Individual

3. Club Members

4. Organizations

J. Local/Regional Search Engines

1. Better access to local commerce

K. Local/Regional Site Monitoring

1. Up time

2. Search engine viewer

L. Topically Packaged Programs

1. Tours

2. Scavenger hunts

3. Contests

4. Mysteries

5. Lecture Series

6. Short Courses

7. Buying Spree’s

8. Research Exercises

9. Product Hunts

M. Value Exchange Programs

1. Education Points

2. Volunteer Points

3. Cyber Cash

4. Cyber Credit

5. Prize Distribution

6. Web Miles

7. Personal Demographics Exchange

N. Web Causes

1. Isolation Life Lines

2. Self Help

3. Special education

4. Etc…

O. Knowledge Organization

1. Prodexx

P. Special Information

1. Portals

a. As Standard Web Entrée Points

b. As Communities

c. As Temporary Programs

d. As Temporary Events

2. Information Sponsorship

3. World Research Guide

4. Taxonomy Of It All

Q. GNP1,2,& 3 Programs

1. Living through it

2. New Businesses

3. New Jobs

4. Funding

5. Fund Raising

R. E-Commerce

1. Web Business Software

2. Electronic Data Interchange

S. Personal Visitor Tools & Toys

1. Snip

2. Search Poser

3. Credit Book

4. Purchase Trail

5. Health watch

6. Inter-acter

T. Visitor Services

1. PC Assessment

a. On line assessment of visitors computer’s ability to participate

(1) Power

(2) Sound

(3) Video

(4) Graphics

(5) Interaction

2. Plug In Directory & Download

3. Etc.

U. Web Communication

1. Software

2. Hardware

3. Web Cinema

V. Web Special Access Programs

W. Interlocutory Service Programs

X. Visitor’s Computer Functionality

Y. Site Owner Functionality

Z. Third Party Products/Services

AA. Independent Forces

1. Strategic Partnering

2. Strategic Association

BB. Strategic Marketing Programs

CC. E-Mail Response

1. Dave Roth

First impression: what you call “packaging opportunities”is all about building relationships. Your new relationship building paradigm – Web Detailing — is difficult for me to get my mind around from a business perspective because it is so conceptual. When we first started talking it sounded like you were headed toward the development of a product or tool set. Now it seems what you’re talking about a service that integrates many existing products — sort of a web experience integrator, which, to over simplify, is merely effective web interactive design — determine what the user wants/needs to do and make that easy to do; provide a context for the locating of information, the purchasing

of a book, the learning process…

Your Packaged Programs are metaphors that an interactive designer might employ to provide his/her target audience (company internal or general public) with that context and provide his/her media designer with inspiration for the visual treatment.

Your Value Exchange Programs are the incentives for click through.

And your Visitor Tools represent the leveraging of existing technology in your development strategy. (I heard yesterday about a new piece of software that allows the user to place electronic sticky notes or post its on a site. Don’t really get how it works yet, but it also fits your relationship building model.)

Anyway, just my way of saying that I think I get the kernal of your thinking, but I’m not sure what business opportunity it represents. In other words, every Web page developer should be thinking about this stuff with every individual page s/he creates. But most page building endeavors, like an individual magazine or television show, are considered self-contained experiences, with the exception of the “linking” model, which typically provides no context, just a thread for browsing.

So what is the product or service the Web Detailer offers?

Have a good day.

Dave

I need the proper words.

Once we start doing what we do….i need to point and say that site was done by a really good web detailer…..this site was not.

We should start with the Web Site Owner…right now he needs something that makes a difference (that makes him different

DD. CYBERTOWN HUNT SCHEDULED

In June there will be the Great Morph Hunt contest with up to $5,000 in prizes

available. This scavenger hunt will take you across Cybertown; you’ll have to play

in at least 6 of the 8 weeks to win one of the grand prizes. Don’t worry though,

weekly prizes will also be given away.

URL: http://www.cybertown.com

Finally got to Draft 4. Your preface touched on a lot of the issues I

have with the scope of what you are up to. I’m reminded of how my

scriptwriting instructors kept harping on how you have to be able to

make your pitch in three concise sentences. I find myself trying to

craft those three sentences for myself. I felt closest to the core on

page 10 when I read, “We are Web Production Packagers. Our direct

clients are Web Detailers. Our indirect clients are web site owners. Our

programs target Web Site Visitors. We exist in a Web World with other

people whose roles can be affected by what we do.” Still a little

“heady,” but I begin to get the idea. It’s not an inventor role as much

as it is a broker or facilitator role. But enough about my

understanding or lack there of. I want to provide you with some

constructive input.

Here’s my two cents, and that’s about what it’s worth.

I need this boiled down. The outline is daunting and all over the map.

Some entries are clearly product/service related, some seem theoretical

in nature; an intellectual treatise on the nature/potential of the web.

The gist of what you seem to be saying is that the Internet is a

boundless and maddening world of information and activities; we need

tour guides. These guides can put together standard tours, custom

tours, prepackaged tours, special events, tours for the whole family,

adults only tours, educational tours, playful tours, self-directed

tours, guided tours, etc. These tours would be designed by cyber guides

or Web Detailers as you call them based on relationships established by

Caris Tours. Am I close? If so, I think your language could be that

simple and make your point.

What’s the business model. There are so many potential value exchange

arrangements for something like this that I can hardly begin to

speculate on the model you are headed toward. You’re planning on

bringing together tourists and destinations on the Web. Who will pay

whom when?

What’s the business plan? What you are getting at is an interesting

variation of a theme I’ve heard a lot lately. A guy at work just took a

couple of us behind closed doors and shared an idea he thinks is going

to make us all rich that is along these lines but in a very targeted

market. A broker/facilitator thing for business to business. The idea

of bringing order to the chaos is popular right now. Every company we

talk to about an e-commerce implementation says they want to be a

Portal. We have to convince them to stick to what they are good at and

think about cyber relationships they can form to get people to their

sites. Web only brands are experiencing a great deal of success on the

Web–Amazon, e-toy, etc. Brick and mortar brands need to think about

the types of relationships they have built with their customers and

partners on the street and what the proper model is for building similar

relationships in space. Is the key associating with a particular space

(AOL) or community (I-Village)? Or is it pushing your site to your

existiung client base as another sales channel for capturing brand

loyalty? I don’t have a clue.

Mundane, I know, but now that I’ve read the “heady” stuff, I’d very much

like to see the Synopsis-Business Plan-Business Model approach spelled

Am being of any help? Do I just not get it? Am I just a cold shower on

hot idea? Let me know if you’d like me to keep thinking about this or

if you’d prefer I just butt out.

Regards,